The Strabane Weekly News and Donegal Reporter circulates in a wide area of North Tyrone and East Donegal. The paper not only has a strong presence in Strabane but is strong in Lifford, Raphoe and St. Johnstone across the border. It was one of only a few newspapers in Northern Ireland to show a circulation growth since 2001, due in no small measure to an increased momentum by the new management.
The main population centre is the district of Strabane, which is a busy shopping centre, attracting customers from both sides of the border. The main supermarkets in the town recognise that the Strabane Weekly News is an effective means for advertising and advertise regularly.
With the potential for colour advertising, photographs and features, the Strabane Weekly News is well established in the area.